Breakfast & Biomass: Update 2018
In the coming year, the Pellet Fuels Institute (PFI) will embark upon a strategic initiative to take the message of the values and benefits of using wood pellets for home heating to consumers. To appreciably grow the market opportunity for its members, the PFI recognizes that it must do more to promote pellet heating. This panel offers attendees an opportunity to hear the early thinking on the approaches and strategic partners the PFI must successfully deploy and engage to be successful. The panel will explore the PFI’s plans to use social media, a revamped brand and online presence and increased engagement with our hearth and home customers and the potential for all of those channels to make consumers more aware of wood pellet heat. Additionally, progress toward a check-off program for wood pellet producers will be discussed.
We will be in Davidson Ballroom A. Doors open at 7:45 am and the program will start at approximately 8:15 am.
Moderator: Stan Elliot, Chairman, Pellet Fuels Institute
Registration is available on the HPBA Expo registration webpage. For those who have already registered for the HPBExpo, here are the instructions to update your registration and sign up for the PFI Breakfast and Biomass:
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